Born X Raised is a fashion brand that has garnered a dedicated.
Born X Raised is a fashion brand that has garnered a dedicated following due to its authentic representation of Los Angeles street culture. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand is deeply rooted in the unique social and cultural landscape of Los Angeles, particularly the neighborhoods that shaped the founders’ identities. Their designs reflect a raw and unfiltered narrative of the city, offering a mix of nostalgia and contemporary streetwear aesthetics.
Origins and Philosophy
The inception of Born X Raised was a response to the rapidly changing urban environment in Los Angeles. Spanto, who grew up in Venice, experienced firsthand the gentrification and displacement affecting his community. This personal connection to the city’s evolving landscape is a significant driving force behind the brand. Born X Raised aims to preserve and celebrate the authentic spirit of L.A.’s diverse neighborhoods, contrasting the often sanitized and commercialized versions of urban culture seen elsewhere.
Design and Aesthetics
Born X Raised’s designs are characterized by bold typography, distinctive graphics, and a clear nod to the gritty yet vibrant essence of Los Angeles. The brand’s logo, featuring gothic-style lettering, is a recognizable emblem within the streetwear scene. Their apparel often incorporates cultural references, including local slang, historical elements, and imagery that resonate with the city’s heritage.
Hoodies: A Signature Piece
Among their diverse offerings, Born X Raised hoodies stand out as a staple piece, embodying the brand’s ethos and aesthetic. These hoodies are known for their high-quality materials and comfortable fit, making them a favorite among fans. The designs often feature the brand’s iconic graphics and logos, sometimes accompanied by thought-provoking phrases or statements.
1. Material and Craftsmanship:
Born X Raised places a strong emphasis on quality. Their hoodies are typically made from premium fabrics that ensure durability and comfort. The attention to detail in the stitching and construction reflects the brand’s commitment to excellence.
2. Design Elements:
The graphics on Born X Raised hoodies are a blend of traditional and contemporary art. This includes everything from intricate, hand-drawn designs to bold, minimalist logos. The use of colors is also notable, with a palette that ranges from muted tones to vibrant hues, catering to different styles and preferences.
3. Cultural Significance:
Each hoodie often tells a story, whether it’s a commentary on social issues, a celebration of L.A.’s cultural diversity, or a homage to the city’s past. This narrative aspect adds a layer of depth to the apparel, making it more than just clothing but a statement piece.
Community and Impact
Beyond fashion, Born X Raised hoodie has made significant efforts to give back to the community. The brand often collaborates with local artists, musicians, and other creatives to foster a sense of unity and support within the city. Their events, such as pop-up shops and community gatherings, are designed to bring people together, reinforcing the communal spirit that is central to the brand’s identity.
Collaborations and Influence
Born X Raised has collaborated with various notable brands and artists, further cementing its position in the streetwear industry. These collaborations often result in limited-edition pieces that combine the unique styles of both parties involved. The brand’s influence extends beyond Los Angeles, attracting a global audience that appreciates its genuine portrayal of street culture.
Future Directions
A significant aspect of Born X Raised is its commitment to community. The brand frequently collaborates with local artists, musicians, and other creatives, fostering a sense of unity and shared purpose. This community focus extends to their marketing strategies, which often feature real people from their neighborhoods, rather than traditional models.
In essence, Born X Raised is more than a fashion label; it’s a cultural movement that embodies the spirit of Los Angeles. Through their thoughtfully designed apparel, particularly their iconic hoodies, the brand tells a story of resilience, community, and unwavering authenticity.
A significant aspect of Born X Raised is its commitment to community. The brand frequently collaborates with local artists, musicians, and other creatives, fostering a sense of unity and shared purpose. This community focus extends to their marketing strategies, which often feature real people from their neighborhoods, rather than traditional models.
Founders and Inspiration
Spanto and 2Tone grew up in Venice, California, and their experiences in this diverse and sometimes rough neighborhood heavily influence Born X Raised’s designs and ethos. The brand’s name itself reflects this deep connection to their roots, encapsulating the pride of being born and raised in Los Angeles. The duo aimed to create a brand that represented the authentic, unfiltered reality of their upbringing, challenging the gentrification and cultural shifts in their neighborhoods.
Design Aesthetic
Born X Raised is known for its bold graphics, often featuring provocative and confrontational messages. The designs draw heavily from Chicano culture, skateboarding, punk rock, and gang aesthetics, resulting in a unique blend that stands out in the crowded streetwear market. The brand’s logo, a modified old English font, is a nod to Los Angeles’ gang culture, while also representing a reclamation of the city’s history and identity.
Community and Culture
A significant aspect of Born X Raised is its commitment to community. The brand frequently collaborates with local artists, musicians, and other creatives, fostering a sense of unity and shared purpose. This community focus extends to their marketing strategies, which often feature real people from their neighborhoods, rather than traditional models.
Collaborations
A significant aspect of Born X Raised is its commitment to community. The brand frequently collaborates with local artists, musicians, and other creatives, fostering a sense of unity and shared purpose. This community focus extends to their marketing strategies, which often feature real people from their neighborhoods, rather than traditional models.
Born X Raised Hoodies
Among their popular offerings, Born X Raised hoodies stand out as iconic pieces. These hoodies typically feature the brand’s signature bold graphics and messages, making them a staple in streetwear culture. The hoodies often incorporate unique design elements, such as custom embroidery, hand-drawn artwork, and high-quality fabrics. They serve not just as clothing items but as wearable statements, reflecting the wearer’s connection to the brand’s ethos and cultural commentary.
### Impact and Legacy
A significant aspect of Born X Raised is its commitment to community. The brand frequently collaborates with local artists, musicians, and other creatives, fostering a sense of unity and shared purpose. This community focus extends to their marketing strategies, which often feature real people from their neighborhoods, rather than traditional models.
A significant aspect of Born X Raised is its commitment to community. The brand frequently collaborates with local artists, musicians, and other creatives, fostering a sense of unity and shared purpose. This community focus extends to their marketing strategies, which often feature real people from their neighborhoods, rather than traditional models.