This Wisconsin Trucking Company is Leading the Charge on Sustainability

Wisconsin Trucking Company was founded in 1972 by John Smith in Milwaukee, Wisconsin. Originally starting as a small regional carrier, John launched the company with just 5 trucks and the goal of providing reliable truckload services to companies in the upper Midwest.

In the early days, Wisconsin Trucking focused on transporting manufacturing goods and raw materials around the Wisconsin and Minnesota area. With attention to customer service and on-time delivery, the company gradually expanded its customer base and fleet throughout the 1970s and 1980s.

By 1990, Wisconsin Trucking had grown to operate 75 trucks and trailers across 10 Midwestern states. The company was incorporated as Wisconsin Trucking Company in 1995 when John brought on additional investors to help finance further expansion. In the late 1990s, Wisconsin Trucking extended operations nationwide with a network of over 300 drivers.

Today, Wisconsin Trucking Company is one of the leading truckload carriers in the country with a modern fleet of 500 trucks and a team of professional drivers. Though no longer family-owned, the company maintains its Midwest roots and commitment to quality service established by its founder over 50 years ago.

Services Offered

As a full-service transportation and logistics provider, ABC Trucking Company offers a wide range of trucking, shipping, and supply chain management services to customers throughout Wisconsin and beyond.

Trucking Services

• General freight – We operate a fleet of dry vans for hauling palletized and other general cargo loads across the state and region. This includes items like consumer goods, manufacturing materials, and retail merchandise.
• Refrigerated – Our large fleet of refrigerated trailers allows us to safely transport temperature-controlled products like food, beverages, and pharmaceuticals. We maintain stringent cold chain protocols.
• Flatbed – For oversized or specialty cargo, our flatbed trailers provide direct shipping for items like construction equipment, pipes, and factory machinery.
• Tanker – We offer liquid bulk transportation in tanker trailers for various liquid products and chemicals. Our expert drivers ensure safe handling.
• Intermodal – By partnering with rail operators, we provide reliable intermodal transportation, with seamless coordination between truck and rail.

Logistics Services

In addition to trucking, we have extensive logistics capabilities:

• Warehousing – Our strategically located warehouses across Wisconsin provide short and long-term storage as part of our integrated distribution solutions.
• Cross-docking – Our facilities allow for efficient cross-docking, with shipments able to transfer directly between trucks for consolidated loads.
• Last mile delivery – We offer white-glove final mile delivery and installation services to ensure shipments reach end-consumers smoothly.
• Inventory management – Our logistics team can manage vendor-managed or third-party inventory to optimize stock levels and workflows.
• Technology integration – We provide full visibility through real-time tracking and EDI, allowing customers to seamlessly integrate our logistics services.

Our combination of diverse trucking options and logistics services provides complete supply chain solutions for customers throughout the region.

Fleet and Drivers

As one of the largest trucking companies in Wisconsin, we maintain a modern fleet of over 500 trucks. Our fleet includes day cabs, sleeper cabs, flatbeds, dry vans, refrigerated trailers, and more. We invest significantly in our fleet each year to ensure we have the latest truck models with advanced safety features and enhanced fuel efficiency.

We employ over 300 highly skilled drivers who help us deliver excellence for our customers. Our drivers undergo a thorough screening and training process before joining our team. This includes training on safe driving techniques, proper load securement, hours of service regulations, and how to operate the latest truck technologies. Drivers are trained both in the classroom and on the road under the guidance of our experienced driver trainers.

Ongoing training and education continue even after drivers have been hired. We hold regular safety meetings and provide training updates to ensure our drivers follow industry best practices and regulations. Our drivers are true professionals who take great pride in their work. Many of our drivers have been with us for over 10 years.

Safety Record

Safety is a top priority at Wisconsin Trucking Company. Our fleet is equipped with cutting-edge safety technology to protect our drivers and the public. This includes lane departure warning systems, automatic braking, tire pressure monitoring, and 360-degree cameras.

Our drivers undergo extensive training and are evaluated regularly to ensure they follow safety protocols. We have implemented fatigue management programs and provide wellness resources to keep drivers healthy and alert.

Wisconsin Trucking Company has consistently maintained accident rates below the national average. In 2021, our preventable accident frequency rate per million miles was 0.32, compared to the industry average of 0.80. We have received multiple safety awards from the American Trucking Association and the Federal Motor Carrier Safety Administration for our commitment to safety.

By investing in technology, training, and safety protocols, Wisconsin Trucking Company has built a reputation as one of the safest fleets in the nation. Our diligence helps protect our drivers, our cargo, and everyone sharing the roads. This safety-focused culture remains key to our continued success.

Major Clients

Sample Wisconsin Trucking Company has provided exceptional service and reliability to numerous major corporations and organizations in the state and beyond. Key clients include:

• ABC Manufacturing – A leading automotive parts manufacturer based in Milwaukee. Sample Trucking is the main supplier for daily freight shipments between ABC’s facilities.
• Good Food Grocers – The largest grocery store chain in Wisconsin with over 50 locations. Sample Trucking handles daily deliveries to replenish Good Food’s distribution centers and stores across the state.
• Local University – A respected university located in Sample, WI. Sample Trucking works closely with the university’s facilities department for frequently scheduled deliveries and special projects.
• Big-Name Nonprofit – A nationally recognized nonprofit organization headquartered in Madison, WI. Sample Trucking provides transportation and logistics support for Big-Name’s community initiatives.
• XYZ Corporation – A Fortune 500 company with operations throughout the Midwest. Sample Trucking is a preferred carrier for XYZ, managing freight between their Wisconsin facilities.

With a focus on consistency, responsiveness, and going the extra mile, Sample Trucking has fostered partnerships with organizations both large and small. Their customized solutions and commitment to service keep loyal clients coming back year after year.

Technology

Wisconsin Trucking Company utilizes the latest technologies to optimize operations and provide top-tier service. The company’s dispatch and routing software allows real-time tracking of all loads and assets. This enables dynamic route planning to avoid delays, maximize fuel efficiency, and reduce mileage.

Integrations with smart IoT sensors on trucks provide live metrics on vehicle diagnostics, temperature-controlled cargo, driving habits, and more. This data helps identify maintenance needs proactively and ensures compliance with regulations. Automated reporting also indexes key operational KPIs to inform continuous improvement.

The company has invested significantly in automation and warehouse robotics at its distribution hubs. This maximizes throughput efficiency, order accuracy, and inventory management. Loading and unloading of freight is expedited with automated guided vehicles and robotic arms specialized for palletization.

Wisconsin Trucking also provides a suite of digital tools for clients. Shippers can request quotes, book loads, submit paperwork, and track shipments online 24/7. Custom robust APIs allow quick integration with client TMS software as well.

Mobile apps keep drivers connected on the road. Trip planning, navigation, fueling, maintenance logging, inspections, and paperwork are all handled through intuitive mobile interfaces. This allows drivers to focus on operating safely and efficiently.

By embracing cutting-edge transportation technology, Wisconsin Trucking boosts reliability, customer service, sustainability, and bottom-line performance. The company is recognized as an innovative leader pioneering the future of smart logistics.

Industry Position

As one of the largest trucking companies based in Wisconsin, ABC Trucking has established a strong position within the regional transportation and logistics market. With a fleet of over 500 trucks and 150 freight clients, ABC handles an estimated 15-20% of all truckload shipments originating or terminating in the state.

Compared to competitors like Badger Transport and North Star Freight, ABC Trucking has a larger fleet size and a more diverse customer base. While other companies may rely more heavily on just a few major clients, ABC serves small and mid-sized businesses in addition to larger corporations. This varied client roster provides greater revenue stability if any one customer cuts back on shipping volumes.

In terms of service regions, ABC provides truckload services primarily within the Midwest. The company has depots and drivers positioned across Wisconsin, Minnesota, Iowa, Illinois, and Indiana to facilitate regional pick-up and delivery. Competitors like Road Runner Freight and Swift Transportation often focus on long-haul, coast-to-coast shipping lanes. So ABC Trucking fills a niche by offering short- to mid-range shipping required by manufacturers, distributors, and retailers in the Upper Midwest.

Within its home region, ABC Trucking has built a reputation for reliable service at competitive rates. The company is seen as a leader in adopting technologies like electronic logging, mobile communication, and freight tracking systems to improve operational efficiency. These technology investments and the company’s regional focus have strengthened ABC’s industry position in the Midwest trucking and logistics sector.

Awards and Recognition

As one of the leading trucking companies in Wisconsin, ABC Trucking has an outstanding record of service and safety excellence. The company has been recognized with numerous awards from industry associations and government agencies.

Some of the recent awards received by ABC Trucking include:

• 2021 Motor Carrier of the Year, awarded by the Wisconsin Motor Carriers Association. This prestigious award recognizes overall excellence in safety, service, compliance, and operations. ABC Trucking has now won this award two years in a row.
• 2021 Best Fleet Safety Performance, awarded by the Wisconsin Department of Transportation. This award goes to the Wisconsin trucking company with the lowest accident frequency rate. ABC Trucking has placed in the top 3 for this award each of the last 5 years.
• 2020 National Safety Excellence Award, awarded by the American Trucking Association. This award highlights motor carriers with outstanding accident frequency rates across all U.S. operations. ABC Trucking was one of 20 winners nationally.
• 2019 Green Fleet Award, awarded by the Wisconsin Sustainable Business Council. This award recognizes leadership in sustainable trucking operations. ABC Trucking runs one of the most fuel-efficient fleets in the state and has made major investments in alternative fuel vehicles.
• 2018 Trucking Company of the Year, awarded by Supply & Demand Chain Executive. This nationwide award celebrates for-hire trucking companies that demonstrate excellence in optimizing transportation, logistics, safety, and customer service.

ABC Trucking is proud of the recognition it has received from industry organizations for its commitment to safe, sustainable, and reliable transportation services. These awards validate the company’s status as a premier carrier in Wisconsin and nationally.

Community Involvement

ABC Trucking values being an active and responsible member of the communities we serve across Wisconsin. Giving back through charitable donations and volunteering is an integral part of our company culture.

Some highlights of our community involvement efforts include:

• An annual food drive that collects over 50,000 pounds of food each year for local food banks across Wisconsin. Our drivers volunteer their time to pick up donations from the community.
• Supplying trucks and drivers for holiday toy drives in partnership with Toys for Tots. We transport thousands of toys each year to spread joy to children in need.
• Fundraising for local charities and nonprofits including children’s hospitals, humane societies, homeless shelters, and more. We regularly hold raffles, bake sales, and other creative fundraisers in our offices.
• Partnering with technical colleges across Wisconsin to provide internships and apprenticeships. This gives students hands-on training and skills for careers in logistics.
• Working with local high schools and elementary schools to bring big rig trucks to career days and allow students to explore them. We enjoy sparking interest in this industry.
• ABC proudly sponsors little league baseball teams, youth hockey clubs, 5K races, and other local organizations. We believe in supporting youth activities and health within our community.

Giving back locally is a core focus across all levels of ABC Trucking. Our employees are passionate about getting involved and making a positive impact. We strive to be good corporate citizens wherever we operate within Wisconsin.

Future Outlook

As a leading trucking company in Wisconsin, ABC Trucking is well-positioned for future growth and success. The company has ambitious expansion plans, aiming to increase its fleet size by 20% over the next 3 years.

ABC Trucking plans to take advantage of several key trends and developments in the trucking industry. The rise of e-commerce has driven increased demand for trucking services to transport goods purchased online. ABC is prepared to meet this demand and support online retailers with reliable shipping solutions.

The company also plans to implement more technology, such as fleet tracking and routing software, to improve efficiency and meet rising customer expectations for real-time shipment visibility. Transitioning to newer, more fuel-efficient trucks is another priority, which will reduce costs while supporting environmental sustainability initiatives.

The management team at ABC Trucking is excited about the future and the opportunities ahead. They are committed to recruiting top talent, upgrading equipment, expanding services, and leveraging technology to continue growing and strengthening their leadership position in Wisconsin’s trucking industry. With their forward-thinking mindset, ABC Trucking is poised to thrive in the years ahead.